Is this the time to rethink your online store strategy?
Acendy. The name sounds like a cross between a Scandinavian energy drink and an AI startup from 2018. But in reality, it's the successor to Mijnwebwinkel. Yep – the quintessential Dutch platform that helped thousands of entrepreneurs take their first steps online – is changing course. Together with the Norwegian company Mystore, they're now launching an "international e-commerce platform."
Sounds impressive. But between the lines, you mainly read: "We're going to do something new. And oh yeah, your current webshop? That needs to be upgraded."
My Demo
Mijnwebwinkel – the trusted platform for thousands of Dutch businesses for years – has embarked on a major transformation. Together with the Norwegian company Mystore, they are launching Acendy: a new international e-commerce platform that will take over from Mijnwebwinkel in the coming years.
The message is clear: Mijnwebwinkel will remain available for a while, but the future lies with Acendy. New customers are already automatically started there. A migration tool is promised for existing users... not until 2026.
So now is the time to take a critical look: is Acendy the right step forward, or is this the perfect time to grow into a mature platform like Shopify in one go?
🤷 Disappointing user-friendliness despite good intentions
It's clear that Acendy was inspired by Shopify. The structure, features, and interface are somewhat similar to what we're used to from the world's largest e-commerce platform. But while Shopify stands for intuitive navigation and streamlined workflows, Acendy often feels cumbersome and cumbersome in practice.
What takes a single click in Shopify requires multiple steps and can sometimes lead to frustration in Acendy. Basic tasks like bulk editing, creating variants, or adjusting an image or product page are less logically organized and lack the finesse you need as a serious e-commerce entrepreneur.
In short: progress or regression?
There's another striking aspect: Acendy is fundamentally more expensive than Shopify . So you're paying more for less flexibility, fewer apps, and a Norwegian platform that's still under construction. Especially for entrepreneurs who value speed, overview, and scalability, this feels like a step backward rather than forward.
For example, you start an online store called "Min Shopp." You might think you've forgotten a few translations.
From simplicity to confusion: how you suddenly become a front-end developer without wanting to
What many entrepreneurs appreciate about Mijnwebwinkel.nl is its simplicity. Click, drag, live. You immediately understand where you need to be and what you need to do. No clutter, no jargon.
And then you open Acendy . (How do you actually pronounce it?)
Instead of building intuitively, you're suddenly surrounded by terms like OPTION_SHOW_ATTRIBUTE_LIST , custom classes , global color linking , and other technical vagueness that even the average developer would blink three times. You just want to change your product title, but suddenly find yourself clicking through a JSON file that sounds like you accidentally opened a piece of backend.
For many retailers, this is the point where they give up. Because let's face it: you're an entrepreneur, not a programmer. And you want to sell, not endlessly tinker with a complicated theme without any oversight. Shopify shows you how it's done: clear, logical, and built for entrepreneurs. Not for developers with a dictionary in their left hand.
What does the arrival of Acendy mean?
Acendy promises many improvements over Mijnwebwinkel: bulk promotions, volume discounts, digital product sales, and user roles. Good news in itself, but it also means:
New workflows
New subscription models
And in the long term: a mandatory transfer
While the intention is good, it also raises questions: do you want to migrate your webshop in two phases? First to Acendy, and perhaps later to a truly scalable platform?
Why going straight to Shopify is a smart choice
1. Avoid double migrations
Migrating your online store properly once is already an investment – let alone twice. By switching to Shopify now, you'll skip Acendy and opt for a future-proof solution.
2. More options, more flexibility
Shopify supports multiple markets, languages, currencies, apps, fulfillment providers, and marketing tools. Acendy is still lagging behind—especially now.
3. Built for growth
Whether you sell locally or want to scale internationally, Shopify offers the tools to grow with your business without having to switch platforms.
4. Community & support
Shopify has millions of users worldwide, a large partner community, and 24/7 support. So you're never alone.
5. Cost picture
Migration is normally expensive, but Syncer.nl is disrupting this market by offering a SaaS model, giving you a complete Shopify store including migration, Dutch support, and all the expertise of a true Shopify Plus Agency to help your online store grow!
Shopify + Syncer = one worry-free transition
At Syncer, we help entrepreneurs transition to Shopify every day—while preserving all their data, SEO, and brand experience. We ensure that:
All products, customers, orders and content are transferred securely
Your webshop will be rebuilt in a modern Shopify theme
Maintain SEO values with redirects
Your links and apps are ready again
You can get started quickly and efficiently
Whether you're just starting out or already generating significant revenue, our modular packages are perfectly tailored to your needs. And we do it without any surprises.
The arrival of Acendy is changing the playing field. While Mijnwebwinkel offered stability for years, things are now changing. This is the time to take control and choose a future-proof platform.
Shopify is proven, powerful, and ready for growth – and with Syncer, your transition will be smooth, secure, and well-managed. No duplicate migrations, no unclear choices, just one clear step forward.
Schedule a free consultation with us – we'll get back to you within 7 minutes.
