Emma's First Year: Smart Strategies for the Start of 2025
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4 min reading time
For Emma, who runs a handmade jewelry webshop, 2025 is starting with a lot of ambition. After a successful first year, she wants to grow her webshop and capitalize on key marketing moments and trends. In this blog post, we share how Emma is adapting her strategy to the time of year, paying special attention to upcoming marketing holidays like Valentine's Day and Mother's Day, seasonal changes, and global developments that impact e-commerce.
A fresh start: what makes 2025 special?
The start of a new year always brings new opportunities. For Emma, this means:
Preparing for marketing days: February brings Valentine's Day, a perfect opportunity for her jewelry, which is often purchased as a gift. Emma is planning exclusive Valentine's Day offers and designing a special collection.
Seasonal changes: With spring approaching, Emma is considering launching a spring/summer collection. "I want to inspire my customers with fresh, colorful designs," she says.
Influence of global trends: The continued focus on sustainability plays a major role in her marketing strategy. Emma emphasizes the sustainable production and packaging of her jewelry.
The power of Shopify and Theme Xclusive
Emma works with Theme Xclusive , a Shopify theme that perfectly suits her need for visual storytelling and conversion-boosting features. "The 'Shop-the-Look' feature is a favorite with my customers. They can immediately see how my jewelry pieces can be mixed and match and order a whole set with one click," she says.
In addition, she uses:
Automate email campaigns through Klaviyo to remind customers of upcoming events like Valentine's Day.
SEO tools within Shopify to optimize its pages for relevant keywords such as 'Valentine's Day gift jewelry'.
Respond smartly to marketing days
Emma's approach for the coming months:
Valentine's Day (February 14)
Special collections: Emma is launching a limited-edition collection of heart-shaped pendants and bracelets.
Social media campaigns: She promotes her products with romantic photos and videos via Instagram and TikTok.
Collaborating with influencers: She collaborates with micro-influencers who promote personalized jewelry as the perfect Valentine's Day gift.
Mother's Day (May)
Gift Bundles: For Mother's Day, Emma is offering jewelry bundles at a small discount.
Live shopping events: Emma is planning a live shopping session where she'll showcase Mother's Day-ready jewelry, complete with styling tips.
Spring and discontinued collections
Spring Sale: To make room for new designs, Emma is holding a sale on its winter collection.
New colours and styles: The spring and summer collection revolves around fresh pastel colours and minimalist designs.
Logistics growth: a new challenge
As her webshop grows, Emma notices that there's more and more work to be done behind the scenes. "During the holidays, packing parcels was a huge undertaking," she says. That's why she decided to hire someone to help with the logistics.
Packing and shipping
Emma's new team member is responsible for:
Efficient packaging: Using sustainable packaging remains a priority, but now she can process larger quantities faster.
Inventory management: Together they ensure that popular products are replenished on time.
Collaboration with a fulfillment partner
Emma is also exploring the possibility of working with a fulfillment partner. This would give her more time to focus on marketing and design, while the partner handles the shipping process. "It's an investment, but it gives me the space to further grow my business," she says.
Political and global influences
Emma also takes broader trends into account:
Sustainability and transparency: Customers increasingly expect information about where and how products are made. Emma responds to this by sharing stories about its sustainable production process.
Technological advancements: AI tools help Emma make personalized recommendations and offer the right products based on customer preferences.
Results and outlook
Thanks to her focus on marketing moments, logistics optimization and a strategic use of Shopify's features, Emma sees positive results:
A 30% increase in sales during Valentine's Day.
More repeat purchases thanks to personalized email campaigns.
Improve customer engagement through live shopping events.
More efficiency behind the scenes thanks to her new employee.
With this approach, Emma is looking forward to the coming year with confidence. Which marketing opportunities will you seize in 2025? Read our blog about marketing moments and mark them in your calendar!
