🔢 Your marketing calendar for 2025: respond to important (inter)national days

A well-thought-out marketing calendar is an essential tool for e-commerce entrepreneurs. A calendar that strategically capitalizes on special days not only increases your 📊 but also surprises and engages your customers. Here's an overview of relevant (inter)national days in 2025, including 💡, so you can use them effectively for your online store.

🌈 January

🎆 January 1 - New Year's Day
Tip : Start the year with a "🎈 New Year's Sale" campaign. Focus 📧 on good intentions and products that align with them.

🚫 January 22 - Blue Monday (international)
Tip : Promote feel-good products or 🧐 items. Send a motivational newsletter with "☕ these products will make your day better."

🌸 February

💖 February 14 - Valentine's Day
Tip : Sell 🎁 gift packages or personalized products. Launch your campaign in early February to reach the last ⏳ buyers.

February 29 - Leap Day
Tip : A unique day that lends itself perfectly to exclusive ✨ offers or discounts that are only valid for 🗓 one day.

🌷 March

🌟 March 8 - International Women's Day (worldwide)
Tip : Highlight 🎨 products made by women or support a 💚 cause. Write a 🕁️ about women in your niche.

March 17 - 🍀 St. Patrick's Day (especially US, Ireland)
Tip : Add a touch of 💟 green to your product line or offer "lucky" 🎨 discounts.

🌱 April

April 1st - April Fools' Day (😂 Joke Day)
Tip : Create a fun campaign or promote 😂 products. Humor works well for 📱 media.

April 22 - 🌍 Earth Day (worldwide)
Tip : Promote 🌱 sustainable products or plants 🌳 for every order. Send a newsletter about your sustainability mission.

🌺 May

🎁 May 12 - Mother's Day (many countries, Netherlands: second Sunday in May)
Tip : Offer a "gift guide for 💖 moms." Think 🎈 free gift wrapping.

🌧️ May 27 - Ascension Day (Netherlands)
Tip : Use this long weekend to promote a ☕ weekend sale.

🌿 June

🎮 June 16 - Father's Day (many countries, Netherlands: third Sunday in June)
Tip : Put dad-specific products in the spotlight, from gadgets to personal care products.

June 21 - First day of 🌞 summer
Tip : Perfect time for an "🌞 essentials" campaign.

🌟 July

🇺🇸 July 4 - Independence Day (US)
Tip : If you have a US audience, focus on 🎆 themed offers with 🗺 red, white, and blue.

🙌 July 17 - World Emoji Day
Tip : Use 🚀 emojis creatively in your 📧 and 📱 campaigns.

🍁 August

August 8 - International Cat Day (🌍)
Tip : Promote products for 🐱 or create a cute campaign about cats.

August 19 - 📷 World Photography Day
Tip : Run a 🌟 contest featuring your products and encourage 🎨 user-generated content.

🌳 September

💡 September 5 - Sustainability Day (🇳🇱)
Tip : Share tips and 🌱 products that contribute to a sustainable lifestyle.

🌍 September 27 - World Tourism Day
Tip : Play on 🌍 accessories or souvenirs for travelers.

🎃 October

October 4 - 🌟 World Animal Day
Tip : Promote your products for 🐾 and donate a portion of the proceeds to a 💚 cause.

October 31 - 🎃 Halloween (🌍)
Tip : Organize a "💀 sale" and use 👻 visuals in your 📧.

🚀 November

November 11 - Singles Day (especially Asia)
Tip : Offer 💥 exclusive deals to individual shoppers.

November 29 - Black Friday (🌍)
Tip : Personalize your 📧 with deals based on customer 🌈 behavior.

November 30 - Cyber ​​Monday
Tip : Extend your Black Friday deals and focus on technology products.

🎄 December

December 5 - 🎅 Sinterklaas (🇳🇱)
Tip : Create a 🎁 guide for ⏳ quick decision makers and offer free shipping.

December 25 - 🎄 Christmas (🌍)
Tip : Create ⌚ Christmas packages and highlight gifts for "last-minute shoppers."

December 31 - New Year's Eve
Tip : Promote products for a 🎉 party or 🌟 New Year's resolution.

Tips for 📧 campaigns

• 🌈 Personalize your content with name and previous purchases.

• Timing is ⌚ : Send your 📧 well in advance.

• Use ❗ urgency and scarcity , such as "only ⏳ 24 hours left!"

📈 Blogs

• Write 💡 content about the topics of the day.

• Give tips 🔧 on how to use your products.

• Optimize for SEO with keywords like "gift ideas 💖."

With a 🌈 calendar, you can tap into emotions in 2025. Set up campaigns and make every day a 🌟!