Outlook: Emerce EDAY and Shopping Today: What do the new insights mean for the future of e-commerce?
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3 min reading time
Two major e-commerce events are scheduled for the coming weeks: tomorrow, Emerce EDAY takes place in Amsterdam, and next week the industry will gather again for Shopping Today , where the Twinkle100 is also traditionally presented.
For us at Syncer, these are moments when we not only gather inspiration, but also reflect on what all these new insights mean for the future of our field: digital commerce, scalable technology, and migration strategies.
Emerce EDAY, ideas that broaden your perspective
EDAY is known as the place where new perspectives collide and where technology, creativity, and strategy converge. This year, there's a strong emphasis on AI beyond the hype , composable commerce , and how organizations can remain agile in a rapidly changing digital world.
These are precisely the themes we work on every day: how do you ensure that your e-commerce environment remains flexible enough to respond to the next trend or technology, without locking yourself into a single supplier or platform?
Shopping Today & the Twinkle100, market benchmark
A week later, Shopping Today brings the Dutch e-commerce community together. In addition to dozens of knowledge sessions, the new Twinkle100 will be presented. This ranking not only reveals the biggest players but also who is leading the way in innovation and sustainability.
We're interested in seeing the choices companies make in their digital infrastructure. Growth and scalability often hinge on strategic decisions about migrations, data ownership, and tech stack independence . Curious which recently migrated shops have secured a spot? Stay tuned!
Questions to ask yourself
Whether you're in Amsterdam tomorrow or Utrecht next week, these are questions that will help you translate the insights you've gained to your own organization:
Competition & benchmark Am I in the Twinkle100, or am I competing indirectly with them? And what can I learn from the choices market leaders make regarding technology and scalability?
Technology & independence Can I migrate to another platform or system today without insurmountable barriers? Or have I unknowingly become dependent on a single vendor?
Composable & modularity Which parts of my current stack are truly modular? And where am I still at risk of vendor lock-in?
AI & automation Am I using AI in a way that contributes to real business value, or am I still mainly going along with the hype?
Sustainability & strategy How does my digital infrastructure relate to the sustainability expectations that are increasingly playing a role in the Twinkle100?
Why this concerns us
We'll be at both events, not to have the biggest booth or the loudest message, but to have conversations. We're curious:
What role will AI and automation play in the daily practice of online stores?
How does the trend towards composable and modular construction translate into concrete migration questions?
And what can we learn from the companies in the Twinkle100 about scalability, sustainability and strategic independence?
Emerce EDAY and Shopping Today are great milestones throughout the year. They show where the market is currently and where we're headed. We look forward to gaining inspiration, sharing knowledge, and collaborating with others to explore what this means for the future of e-commerce and how businesses can maintain their digital freedom.
