Babywinkel
Babywinkel simplifies international growth with one powerful Shopify Plus shop

For a loving start to parenthood

Babywinkel is the largest Dutch online baby store. With more than 50,000 carefully selected products – from food and care to toys and nursery decoration – they help parents make a safe, stylish and easy start. Best service, fast delivery when ordered before 23:59 delivered tomorrow, and free returns make shopping worry-free.

  • Customer

    Babywinkel

  • Industry

    Baby

  • Old platform

    Lightspeed

  • New platform

    Shopify Plus

  • Services

    Complete migration including design, setup, customization

  • Number of items

    1M+

  • Migration duration

    3 months

  • Going live

From fragmentation to uniform management

Babywinkel operated with three separate Lightspeed stores, each managed individually – a costly and inefficient setup. The wish was clear: one organized, scalable and future-proof webshop. With Syncer’s multi-market migration the three stores were brought together in one Shopify Plus environment, where everything is managed centrally and smoothly.

A webshop in one seamless move

Syncer took care of the complete setup of Shopify Plus, including setting up Shopify Markets for the different markets. As a result, management has become much simpler and Babywinkel can flexibly respond to growth in multiple regions.

A fresh design with preserved recognizability

The existing design received a modern update, with fresh accents and preservation of the familiar look that customers value. The frontend feels both new and familiar, making the transition seamless for shoppers.

Result – more control, less hassle

With one powerful Shopify Plus webshop Babywinkel now has a solid foundation to continue growing. Extra efficiency, better performance and a uniform shopping experience for all customers form the standard for success.

  • 100% of all data and SEO data synchronized
  • Complete multi market Shopify setup
  • Custom development by Someone You Know (Shopify Plus Partner)
  • Complete design update
  • Maximum performance, minimal downtime (0%)

Why Babywinkel chose to replatform from Lightspeed to Shopify Plus with Syncer

  • <h3> Migrate with 1 app</h3>

    Migrate with 1 app

    Data migration, onboarding, app retention, design, and Premium Support.
    Babywinkel migrated to Shopify with the Syncer app.
    Fast, safe and unique.

  • <h3> <span style="text-decoration:underline">Platform choice.</span><br> Makes choosing easy.</h3>

    Platform choice.
    Makes choosing easy.

    Syncer's knowledge of replatforming extends far
    and Babywinkel has full
    had support in all Shopify Plus
    issues.

  • Live data syncer

    Babywinkel absolutely didn't want any data loss or an SEO drop, who did? Unfortunately, this happens all too often with many migration tools.

    With the Syncer App for Shopify Plus ®, the current live store in Lightspeed was synchronized with the new store in Shopify Plus . Every event, from a new customer to an order to a return, is automatically sent to the new platform, so there is no data loss and there is time and space to build the new store.

  • <h3> <span style="text-decoration:underline">Everything in-house.</span><br> It's possible with Syncer.</h3>

    Everything in-house.
    It's possible with Syncer.

    Babywinkel integrated
    all her favorite tools and
    required apps in Shopify.

Receive a free migration overview of your webshop and you'll know exactly what to expect.

With our handy and free migration playbook, you'll have the most complete overview possible of all the migration steps to the platform of your choice.

Receive a:
• E-commerce platform advice
• Total Cost of Ownership calculation
• Total Payments Overview
• Fees overview
• Monthly subscription costs
Total price for your migration

Send us a message!

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